Here’s something a bit different…a quirky little identity and poster project.
Back in 2012 The Barker Band – a London-based bluegrass/alt-Americana band put on the inaugural International Banjo Day at The Old Queens Head in Essex Road. They came to Simon Inc to design the poster and flyer.
Our approach was to create a typographic logo for the event and let the logo become the focus for the promotional collateral.
Jump ahead to International Banjo Day 2017 and the essence and spirit of both the event and the poster design remains largely unchanged.
Sure, we’ve refined the typography over the years, and changed some background colours and images along the way, but at its core, the layout remains focused on the logo – a stylised banjo. After all, you know what they say…if it ain’t broke etc etc