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Looking to the future…

The Mall Walthamstow are in the process of planning some very exciting developments for the future - for the shopping centre itself and the surrounding area and local community. To celebrate that fact, they commissioned us to create a timeline installation for a wall just inside the main entrance. (more…)

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Is the High Street really dead…or just dead boring?

A couple of weeks ago I found myself reading yet another article (this time in the New Statesman) bemoaning the death of the high street. Once again, the finger of blame was pointed at competition from the online superretailers, the challenge from budget firms such as Aldi, Lidl and Primark, economic uncertainty brought about by…

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A touch of nostalgia…

One of the first jobs that I worked on after moving from Auckland to London in 2010 was to design the identity, signage and environmental graphics for the now defunct Kentish Canteen. (more…)

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Bo66y beer…

OK...so England didn't make the finals, and football didn't come home after all, but one consolation for us at Simon Inc was finally seeing our designs for Bobby beer on the shelves and on the bar during the World Cup. (more…)

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Making a dramatic entrance

Although this was created way back in 2006 I couldn't resist reposting this gorgeous installation at Warsaw’s National Gallery of Art. Painted by Leon Tarasewicz. Found on the always fascinating and inspiring Colossal blog (more…)

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Happy Cities and Evil Suburbs

I recently came across this book – Happy City – by Charles Montgomery, which is a really insightful look at how to turn our cities into vibrant, exciting, enjoyable, rewarding places to live (more…)

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The Mall – wayfinding and statutory icons

Although a full new wayfinding system was not included in our brief, as part of the Mall environmental branding project (piloting in The Mall Luton) that we mentioned in a previous post, we had to design a new range of statutory symbols and directional icons for use on signage at entrances, escalators and toilet facilities. (more…)

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People: Auckland’s Capital – connecting with the city’s homeless and vulnerable

Capital Foundation is an organisation set up to raise corporate funding for Auckland City Mission - a charity working with homeless people in Auckland NZ. The typical donation that they handle starts at $150,000 upwards. They approached Simon Inc with a brief to design a gift for their donors. The gift was to say “thank…

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Supporting the bid for borough of culture

Following a really positive public response to our construction hoarding designs for The Mall Walthamstow, they asked us to extend that graphic treatment to help them in their campaign to support Waltham Forest's bid for "Borough of Culture" (more…)

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The Accessible Icon – designing a more positive perception

As a realtively recent fifty-something, I am old enough to remember the bad old days of the UK in the late 70s and early 80s, a time of football hooliganism, race riots and bin-collection strikes. (more…)

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Poster-pickin’ good…

Here's something a bit different...a quirky little identity and poster project. (more…)

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Bogs, rhinos, flamingos… what the…?

Pleased to see our latest environmental branding project for The Mall in Luton was launched. The brand new toilet and baby changing and feeding area was opened by Reality TV star Billy Faiers, featuring environmental graphics by Simon Inc Ltd.   (more…)

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Sometimes Monday mornings ain’t so bad.

I couldn’t resist taking some shots from the Simon Inc floating studios this morning, of the early sunshine burning through the mist looking across at Kew Gardens. (more…)

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Can branding help to make better places (and places better)

Here’s an article I wrote for the September issue of London Business Matters magazine about the role that environmental branding can play in turning new developments into communities rather than soulless groups of disconnected buildings.   It is an undeniable truth that the current development boom in London is changing, not only the visual cityscape…

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