Apollo - Simon Inc :: Simon Inc

Apollo is a digital platform designed to give complete control over every aspect of event management.

It is managed through a centralised admin dashboard (know as Commander), which administers 10 independent customisable digital engines, each of which deliver a specific functionality, including security management, ticketing, cashless transactions, wifi connectivity, messaging management etc.

In short…it is powerful, sophisticated and complex.

We designed the branding and identity for Apollo, reflecting its’ complexity and sophistication, with a custom typeface and a starburst logomark, comprised of 10 segments, each representing one of the software engines.

The developers of the platform – The Hub – wanted to package and market Apollo specifically for music festival management companies.

We created a name – Showrunner – for their marketing package, and designed an identity and visual language direction for their marketing and presentation materials.