We created a range of “avatars” for their staff, based on traveller types, with each avatar corresponding to a particular worker profile.
The avatars were used at the Expedia Discovery Fair to help the staff understand the choices available to them in terms of worksettings, and the flexibility that the new campus design could offer them.
Participants at the fair were issued luggage tags which relate to the profile created by looking at their every day working practices. They were then invited to identify which worksettings they thought would be of most help to the way that they work.
The tools we created allowed the work team to feed back to the Expedia management about their reactions to the agile campus worksettings in a way that was engaging and felt relevant to them.
The results of the profiler app questionnaire combined with the feedback from the Discovery Fair were compiled and we created a reporting system delivered digitally and in printed formats.