Walthamstow is an area which is well known for its creative communities, and particularly its street artists. So we drew inspiration from various street art styles to create a vibrant, dynamic and undeniably colourful and positive graphic treatment to apply to the construction hoardings.
We focused on keeping it fun, but also making sure that we communicated the core message: that the Mall is making changes for the better, and in the meantime its’ existing stores were carrying on business as usual.
We also drew attention to the fact that the main entrance had moved…but just 25 yards or so from where it had been.
The full range of applications extended to internal and external hoardings and temporary billboard structures.