is a high quality, jewellery retailer with more than 70 stores throughout Russia.

We refreshed their existing brand identity, creating a bespoke typeface and an impactful monogram-based logomark.

We introduced large, high level graphics and clear, visible merchandising displays to help to draw people into the stores and encourage browsing,
and developed a rich, distinctive visual language for the refreshed environments based on a brand texture and a combination of materials and impactful lighting and signage.