Signage challenging ageism

Loved reading this story: how the centre for ageing better are using signage to challenge ageist stereotypes.

Dancing duo replaces doddery pair in age positive sign overhaul

A road sign design competition set out to challenge ageist stereotypes, which according to research can become self-fulfilling prophecies.

Walking sticks and hunched-over figures are familiar ways to visually designate old age – but should they be? This question was the starting point for a competition by the charity Centre for Ageing Better, which asked designers to submit ‘age positive’ alternatives.

The winning entry, a submission by London-based SwaG Design, gave the original symbol of the couple crossing the road an energetic spin, with their walking stick becoming a dancing cane.

“Dancing is one of the things that people of all ages love,” said Jon Miller from SwaG Design. “It promotes physical, mental and emotional health as well as a chance to be sociable, expressive and uplifting.”