2022 was the year of Hounslow’s Summer of Culture. At the same time, the Community Stadium in Brentford was hosting a number of the Women’s Euros 2022 matches.
So it seemed a perfect opportunity to capitalise on the footfall that the games will be bringing to the area, and produce a public art installation which will brighten up the area for the duration of the games, the Summer of Culture and beyond.
We created a graphic installation to be applied on a vacant triangle of land, connecting Gunnersbury Park with the Community Stadium, a site which is on the route to the stadium for many of the sell-out crowds.
Each side of the site features a different graphic interpretation of the movement, vibrancy and energy of football and sport in general. We wanted to capture the dynamism of the Euros but without being too specific so that the installation would have a life beyond the competition.
As well as being a celebration of the Euros, we also wanted the installation to serve as a welcome to Hounslow for the many visitors to the games.
We used a suite of patterns and textures based on traditional textiles designs to reflect the diversity and rich cultural heritage of Hounslow as a borough.
